The pin is dropping customers a block away. Sometimes in the wrong town entirely. Usually it's a five-minute fix once you know what you're dealing with: a wrong address, or a wrong pin. I'll show you how to tell them apart and fix each.
By John Traugott, founder of RankFrost · Updated June 2026
The short answer
First decide which one you've got — the fix is different:
Wrong address: the listed street address itself is incorrect. Fix the address field in your profile.
Right address, wrong pin: the address is correct but the map marker sits in the wrong place. Drag the pin to the right spot.
Either way, changes typically go live in 1–3 days. Walk through the fixes below in order.
Work through these in order. The first two fix most cases.
Extra or non-standard text in the address can throw off where Google places you: a suite line in the wrong field, a building name, a "behind the gas station" note.
Fix: In your Business Profile, open the Address field and enter a clean, standard postal address with nothing extra. Put suite or unit numbers in their own line.
If the address is correct but the marker still lands in the wrong place, the pin's coordinates are off. That's common for businesses on large lots, corners, or new construction.
Fix: In the Address section of your profile, find the map with the pin and drag it to your exact entrance or storefront, then save.
Sometimes the underlying street address is mispinned in Google Maps itself, separate from your listing. Customers searching the address still land in the wrong place.
Fix: Find your business on Google Maps, choose "Suggest an edit," and correct the location. Google reviews and publishes these over a few days.
If you travel to customers rather than serve them at a storefront, you shouldn't show a pinned address at all. A visible address can both look wrong and get your profile filtered.
Fix: Hide your address and set your service areas (the cities or regions you cover) instead of a single map point.
If an old or duplicate profile exists with the wrong address, customers may be seeing that one instead of your correct listing.
Fix: Search your business on Maps for a second pin or listing you don't manage, and report it so Google can merge or remove it.
Location edits aren't instant. Google reviews and applies them, usually within a few days.
Fix: If the pin is still wrong after several days, contact Google Business Profile support through your dashboard with a screenshot of the correct location.
Distance is one of the things Google weighs when it ranks the map: how close you are to whoever's searching. So a bad pin costs you more than a few confused drivers. It can quietly pull you out of the "near me" results that bring in the most calls. Getting the pin right isn't housekeeping. It's local SEO.
In your Google Business Profile, open the Address section. If the street address is wrong, correct it; if it's right but the marker is off, drag the pin to your exact spot and save. For an address that's mispinned in Maps itself, also use "Suggest an edit" on your Maps listing. Changes usually apply within 1 to 3 days.
The pin's coordinates are stored separately from the text address, so they can drift, especially on large lots, corner locations, or new construction Google hasn't mapped precisely. Dragging the pin to your entrance fixes it.
Most location edits go live within 1 to 3 days after Google reviews them. Suggested edits made directly on Maps can take a little longer. If it's been several days with no change, contact support.
No. If you travel to customers, you're a service-area business and should hide your address, then set the cities or regions you serve. Showing a storefront address you don't actually staff can look wrong and get your profile filtered.
It can. Google factors distance from the searcher into local rankings, so a misplaced pin can reduce how often you appear for nearby "near me" searches — not just send customers to the wrong place.
About the author
John Traugott
I run RankFrost, a local SEO and web design business in Grand Junction, Colorado. Cleaning up messy Google listings is most of what I do for local businesses, and a pin in the wrong spot is honestly one of the more satisfying ones to fix once you know where to look.
If your pin is still in the wrong place after trying the steps above, send it my way and I'll sort it out. No obligation.