You shouldn't lose customers because your website quietly turns them away, and you shouldn't need a mystery meeting to learn what fixing it costs. Here are the real numbers, what's included, and exactly what happens next.
By John Traugott, founder of RankFrost · Updated July 2026
The numbers
Every price below is a real, finished thing, and every project starts with a free 30-minute call and a written proposal with an exact number before anything is billed. No contracts, and you own everything I build, from day one.
Already have a site that just says the wrong things? Standalone copywriting is $500 per website. Bigger scope is quoted exactly: request a free call.
Each price buys a finished thing that moves customers toward you, not hours, not reports.
And the first one is free.
Talk to me. A free 30-minute call.
I look at your site, your Google profile, and your competitors, and give you an honest read, including “you don't need me yet” when that's true. You'll learn something either way.
Get your plan. A written proposal in plain English with an exact price (not a range) and every piece of work itemized, so you can cut scope and see what it saves. No contract to sign; nothing is billed until you say go.
Grow. I do the work; you watch the results in reporting that talks about calls and customers, not jargon. Month-to-month because I want clients who stay because it's working, and everything I build is yours, forever, even if we part ways.
From $500, and that includes the copywriting, so every page arrives designed, built, and written. Bigger sites with more pages or features are quoted exactly in the written proposal. For what the wider market charges, see the honest website cost guide.
$300 per month for Visibility, or $500 for Visibility + Growth. Both month-to-month, no contract. Most businesses start with the one-time Local Foundation first, because there is no point maintaining a profile that was set up wrong.
Market context is in the SEO pricing guide, and if your situation is DIY-able, I'll say so on the free call.
Fair question, and it's the one most agencies dodge. The setup genuinely is one-time, which is why I sell it that way with an end date.
What isn't one-time is your reviews: recent ones with real words in them matter more than your lifetime total, so a business that stops collecting them slides even with hundreds banked.
Profiles also get edited, buried under duplicate listings, and drift out of date. That's the monthly work. If you'd rather do it yourself, the free checklist is the same process.
No, and anyone selling you thirty pages to fix your map ranking is selling you the wrong thing. Controlled testing has found that on-page changes move where you rank in the regular results without moving the map pack at all.
The map is won on your profile, your reviews, links to your business, and how close you are to the person searching.
Pages are still worth building, for traffic, for AI answers, and for turning visitors into calls. That's just a different job, and I price it as one.
Yes. I write every page as part of the build, because a beautiful site with the wrong words doesn't ring the phone. If you already have a site and just need the words fixed, standalone copywriting is $500 per website.
Market context: the copywriting cost guide.
A client portal is a secure page on your website where customers log in and see their own projects, documents, and updates. A staff portal is the internal version for your team: schedules, job details, checklists. Each starts at $1,000, quoted exactly by scope.
It answers your phone when you can't, takes the caller's details, and books them straight into your calendar, including evenings and weekends. It's included free with every website build, and it stays free for as long as you're on a monthly plan.
Don't take my word for any of it: call (970) 536-2438 and you'll be talking to mine. Fair use is 300 minutes a month, which is more calls than most local businesses get, and I'll tell you before you ever get near it.
It takes messages and books appointments. It will not quote prices, promise dates, or handle an emergency, because those are yours to decide and I'd rather it say "John will call you straight back" than invent something.
Callers can ask for you at any point and it transfers. The script and your number are yours, and I'll hand them over whenever you ask; the platform account it runs on is mine, which is what keeps this free instead of you standing up your own.
Because you're going to ask anyway, and increasingly you're asking ChatGPT, which can only repeat what's published. Hidden pricing mostly protects agencies from comparison. I'd rather be compared.
Honestly? Your competitors' review counts keep growing, Google and AI keep learning to recommend them, and every month invisible is a month of calls going somewhere else.
That's not a scare tactic. It's just how compounding works, and it's also why the first call is free: find out where you stand before deciding anything.
Book the free 30-minute call. You'll get an honest audit, a written proposal with an exact price, or an honest “you don't need me yet.” Either way, you stop guessing.
Request a Free Call →The free 36-point checklist walks the same ground I would, so you can see what needs fixing before you pay anyone. No email required, no pressure.
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