I'm John Traugott.
I build websites that sell.

Right now, someone near you is deciding whether to call you or your competitor, and your website gets about five seconds to make that case. I'm the web designer, copywriter, and SEO behind RankFrost in Grand Junction, Colorado.

I build the site, I write the words that sell your service, and I do the search work that gets people to it in the first place.

John Traugott, founder of RankFrost, in Grand Junction, Colorado

Why RankFrost exists

I started RankFrost after watching business owners get burned by marketing they couldn't see and reports they couldn't read. An owner signs a twelve-month contract, gets a monthly PDF full of charts, and still has no idea whether the phone is ringing because of the marketing or in spite of it.

That always struck me as a bad deal. So RankFrost works the other way. You talk to me directly, and the service runs month to month.

I explain what I'm doing in plain English, and you own everything I build for you. When something works, I show you. When it doesn't, I say so and change course.

What you get

Everything you need to turn a website visit into a paying customer, and to get more of those visits in the first place. One person does the work, start to finish.

Web design

I design and build websites that load fast and make people trust you within a few seconds of landing. If your current site looks fine but never brings in work, that's usually fixable. More on web design.

Copywriting

Most business websites don't have a traffic problem so much as a words problem. I write the headlines and page copy that turn a visit into a call, in language your customers actually use. More on copywriting.

SEO

Showing up when someone searches for what you do. That covers your website, your Google Business Profile, and increasingly what AI assistants say when someone asks for a recommendation.

More on SEO. If you serve a local area, start with local SEO.

What happens when you call

No twelve-month contract, no mystery. Three steps:

1. Request a free call

Thirty minutes, no obligation. Tell me what's going on with your website or your rankings, and I'll give you an honest read on it, including “you don't need me” if that's the truth.

2. Get a plain-English plan

If there's work worth doing, you get a short plan: what I'd fix, what it costs, and what to expect. Everything runs month to month, and you own everything I build.

3. Launch, and get chosen

You go live with a site and words that make people trust you enough to call, and you show up when they search for what you do. When something works, you'll see it. When it doesn't, I say so and change course.

Every month your website looks fine and brings in nothing, the customers looking for what you do are hiring whoever made it easy to say yes. That's the problem this business exists to end.

Request a Free Call

How to reach me

RankFrost is based in Grand Junction, Colorado. I meet local clients in person and work with businesses across the country remotely.

If you'd rather just talk through what's going on with your website or your rankings, request a free call. I'll give you an honest read on it, no obligation.

Not ready to talk? Check your own site first.

Get the free 36-point checklist and walk your own website the way I would. No email required, no pressure.

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