You shouldn't lose customers just because you're harder to find online — and you shouldn't need a mystery meeting to learn what fixing it costs. Here are the real numbers, what's included, and exactly what happens next.
By John Traugott, founder of RankFrost · Updated July 2026
The short answer
A custom website is from $500, with the copywriting included — designed, built, and written to turn the visitors you're already getting into customers. SEO and AI search optimization is $500 per month, month-to-month — the ongoing work of being found first on Google and recommended by AI. A client portal (your customers log in and see their own project) is from $1,000, and a staff portal (your team's schedules, jobs, and checklists on their phones) is also from $1,000. No contracts on anything, and you own everything I build — your site, your content, your profile — from day one. The exact number for YOUR business comes in a written proposal after a free 30-minute call.
Each price buys a finished thing that moves customers toward you — not hours, not reports.
And the first one is free.
Talk to me. A free 30-minute call. I look at your site, your Google profile, and your competitors, and give you an honest read — including “you don't need me yet” when that's true. You'll learn something either way.
Get your plan. A written proposal in plain English with an exact price — not a range — and every piece of work itemized, so you can cut scope and see what it saves. No contract to sign; nothing is billed until you say go.
Grow. I do the work; you watch the results in reporting that talks about calls and customers, not jargon. Month-to-month because I want clients who stay because it's working — and everything I build is yours, forever, even if we part ways.
From $500 — and that includes the copywriting, so every page arrives designed, built, and written. Bigger sites with more pages or features are quoted exactly in the written proposal. For what the wider market charges, see the honest website cost guide.
$500 per month, month-to-month, no contract. One price covers both surfaces: ranking on Google and the local map pack, and being the business AI tools recommend. Market context is in the SEO pricing guide — and if your situation is DIY-able, I'll say so on the free call.
Yes — I write every page as part of the build, because a beautiful site with the wrong words doesn't ring the phone. If you already have a site and just need the words fixed, standalone copywriting is $500 per website. Market context: the copywriting cost guide.
A client portal is a secure page on your website where customers log in and see their own projects, documents, and updates. A staff portal is the internal version for your team: schedules, job details, checklists. Each starts at $1,000, quoted exactly by scope.
Because you're going to ask anyway — and increasingly you're asking ChatGPT, which can only repeat what's published. Hidden pricing mostly protects agencies from comparison. I'd rather be compared.
Honestly? Your competitors' review counts keep growing, Google and AI keep learning to recommend them, and every month invisible is a month of calls going somewhere else. That's not a scare tactic — it's just how compounding works, and it's also why the first call is free: find out where you stand before deciding anything.
Book the free 30-minute call. You'll get an honest audit, a written proposal with an exact price — or an honest “you don't need me yet.” Either way, you stop guessing.
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