I'm John Traugott.
My job is getting you found.

Right now, someone near you is searching for exactly what you do. Whether they find you or your competitor is the whole game, and it's what I work on all day. I'm the web designer, copywriter, and SEO behind RankFrost in Grand Junction, Colorado: I build the site, write the words, and do the search work that puts you in front of those customers: on Google, on the map, and in AI answers.

John Traugott, founder of RankFrost, in Grand Junction, Colorado

Why RankFrost exists

I started RankFrost after watching business owners get burned by marketing they couldn't see and reports they couldn't read. An owner signs a twelve-month contract, gets a monthly PDF full of charts, and still has no idea whether the phone is ringing because of the marketing or in spite of it.

That always struck me as a bad deal. So RankFrost works the other way. You talk to me directly, and the service runs month to month. I explain what I'm doing in plain English, and you own everything I build for you. When something works, I show you. When it doesn't, I say so and change course.

What I do

Everything a business needs to get found online and turn that attention into customers. I do the work myself, start to finish.

Web design

I design and build websites that load fast and make people trust you within a few seconds of landing. If your current site looks fine but never brings in work, that's usually fixable. More on web design.

Copywriting

Most business websites don't have a traffic problem so much as a words problem. I write the headlines and page copy that turn a visit into a call, in language your customers actually use. More on copywriting.

SEO

Showing up when someone searches for what you do. That covers your website, your Google Business Profile, and increasingly what AI assistants say when someone asks for a recommendation. More on SEO. If you serve a local area, start with local SEO.

How working with me goes

No twelve-month contract, no mystery. Three steps:

1. Request a free call

Thirty minutes, no obligation. Tell me what's going on with your website or your rankings, and I'll give you an honest read on it, including “you don't need me” if that's the truth.

2. Get a plain-English plan

If there's work worth doing, you get a short plan: what I'd fix, what it costs, and what to expect. Everything runs month to month, and you own everything I build.

3. Get found, and chosen

You show up when customers search, with a site and words that make them trust you enough to call. When something works, you'll see it. When it doesn't, I say so and change course.

Every month you're invisible, the customers searching for what you do are hiring whoever they find first. That's the problem this business exists to end.

Request a Free Call

Where to find me

RankFrost is based in Grand Junction, Colorado. I meet local clients in person and work with businesses across the country remotely.

If you'd rather just talk through what's going on with your website or your rankings, request a free call. I'll give you an honest read on it, no obligation.